How to optimize content and why is it important

Content optimizing is not only SEO but optimizing for readers. We know humans are searching for your content, so when we make our content human friendly it also becomes search engine friendly.

This article will talk about content optimizing for people and search engines and why it is important.

What is Content Optimization?

Content optimizing is preparing the content for reaching the largest possible audience and achieving the intended goal.

This includes various methods you can implement to achieve your goals. There are also marketing and editorial elements to web content optimization.

Why is it Important?

If you don’t optimize your content, your article might get disappeared from the search engine results.

When you have a great well-written article for your product, you want to have as many visitors on it as possible. If you notice after few months that it is not performing well, it could be because of the reasons as below:

  • Your title is not accurate and doesn’t reflect what the article is about.
  • You have not used heading structure which is clear and easy to understand.
  • Keywords are not researched and may not have enough search volumes.
  • The topic is not covered in detail.

If you have an in-depth article targeting users and explaining how to use your product, which could potentially convert your leads into making a purchase.

However, you didn’t include any CTAs, or you are targeting non-decision-makers, you will realize that most of your leads drop out of your funnel completely.

These are two basic examples of why content optimization is important. You might have the best article, full of unique and helpful advice, but if it is targeted to the wrong audience, nobody is interested, or is not discoverable by search engine bots, it will not help you to achieve your goals.

I will explain to you the process of how to avoid this and keeping your strategy on the path.

  • SEO;
  • backlinks and shares; and
  • conversions.

Optimize your Content for SEO

Optimizing your content for SEO is primarily make it visible to search engines. There is a wide range of factors that will determine this as per the current search engine algorithm. You can follow these fundamentals steps to improve your chances.

1. Find the right topic and keywords

The building block of your every content is the keywords, and you need to identify that before preparing and writing your piece. You also need to pay attention to how you are covering the topic with keywords and related questions. Keywords are the search queries people use while the topic is the semantic relation between those keywords.

2. Find related keywords

There is far more to keyword research than just identifying phrases or words that are relevant to a product or business. Depending on the size and authority of your brand, you need to account for suitability for your keyword and whether that meets the search intent of your target audience.

To have the best chance of ranking, you should include keywords that are related to your keyword. It will help search engines better understand the topic you are covering.

3. Establish structure

It is important to outlay the structure of your content piece. Research your topic with a topic research tool to have a whole set of related questions for each seed keyword. This will help you to create a more defined structure.

4. Cover the topic in-depth

For your content to rank for competitive keywords your content needs to be detailed and comprehensive. That means you need to research what your competitors are doing, and what your customers are asking about.

The goal is to optimize our content and improving what your competitors are offering and ranking for. You need to provide more value not just mention the same points.

5. Add visuals

To increase the user engagement on the content, and visitors to pay more attention you need to provide visuals explaining what you have to say.

6. Interlink

Internal linking is the most important element of SEO for your content. It allows bots to find and rank your pages more easily and allows users to navigate more efficiently around your website.

7. Consider technical aspects

Considering technical aspects have a big role in optimizing your content for SEO and shouldn’t be ignored. Even if you have perfect content if your page takes too long to load or is not structured it will have issues in user experience.

8. Update your content regularly

Do not ignore your content once it is published. You need to frequently update your article and review its rankings.

Always ensure that your article has relevant and up to accurate date information. Also internally link your articles as you publish new content.

Optimize your Content for backlinks and shares

Attracting backlinks to your content is important and this means you should create linkable and shareable content.

Here is how you can do this.

Attract links to your content

Create content with an opinion and assertive facts, which will attract more attention. Be original and provide your point of view on the concept. If you are authoritative in your piece, it would be more helpful and linkable.

Research backlink opportunities

You can also research for backlink opportunities and request a backlink for your content. If you research for your broken links competitors’ domains to identify untapped backlink opportunities.

Promote social sharing

Make your content easily shareable by your visitors and possible by social icons clearly visible on your page and encourage readers to share your content at the end of your article.

To ensure that your content is self-shareable you need to have content that validates your audience’s opinions, is credible, and connect with your audience.

Pay attention to your content title, it should be specific, valuable, and feature keywords that attract attention.

Leverage Influencers and Experts

If you are gathering insights and quotes from influencers and experts to use within your content, then you can also leverage those relationships to promote your articles once they are published. After all, they are much more likely to be willing to share your content if they are featured in it!

Optimize your Content for conversions

If the primary goal of your content is to have some form of conversion, such as links to your products or entry to your funnel, you must understand where on the path your target reader is for your piece.

You should specifically focus on these elements.

Identify your target audience

As already established from this article, presenting your content to the right audience is important. If you are a business owner, your content should be aimed at decision-makers, such as high authority positions or heads of departments. This also includes using the right terminology and have knowledge of pain points and challenges they are facing.

Call to Action

Call to Action (CTA) is the most important section of your content, especially when the goal of the content is to make readers just that, that is to take a certain action. Therefore, you need to ensure that you not only provide a CTA, but that it is well-positioned, well-designed, and aligned with your goals for the content.

Writing effectively

When you have a conversion goal in mind, you need to write more persuasively without feeling strong.

You need to take care of the user’s needs, not yours. You need to format your copy effectively and be more conversationalist and not a hard sell.


Content optimization is a crucial component of your content strategy, it will increase your chances to rank for your target keywords, position yourself as a brand, and convert leads into paying customers.

You need to remember that you should write for your readers which are humans while thinking like a search engine, this means you need to apply what you have learned through competitor analysis and research.

Leave a comment below about what do you think you understood from the article.

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